Think like a swordsman to win sales and earn fiercely loyal customers!

Swordsmanship Selling

Spoiler Alert! -or- Start at Your Destination, and You’ll Never get Lost

Jan 19, 2017
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The Walking Deaf -or- Dead Men Ask no Questions

Jan 11, 2017
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The Swordsman’s Salute -or- What’s in Your Handshake?

Jan 4, 2017
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Champions Don’t Just set Goals, They Challenge Themselves -or- 5 Challenges of the Swordsmanship Seller for 2017

Dec 22, 2016
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So you lost the sale? Good, now you’re winning! -or- Second Rule of Swordsmanship Selling- Scars are Mandatory

Dec 12, 2016
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Of Thugs, Robber Barons and Champions -or- How Praising Your Opponent Can Win You The Sale

Nov 30, 2016
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How Popular Sales Advice Nearly Killed D'Artagnan, And Could Kill You Too

Jun 13, 2016
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Preempt the Post-Mortem and Prevail

Jun 7, 2016
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12 Angry Customers

May 31, 2016
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Know Your Competition And Get Your Customer Out Of Jury Duty

May 25, 2016
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5 Sneaky Ways Timing Can Cost You The Sale

May 25, 2016
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Swordsmanship Selling frames the sales cycle through the eyes of the duellist.  From this dynamic and memorable perspective, insights into the saleperson's role emerge as the champion of their prospect's business.


Sales skills are honed through engaging in the swordsman's practice of evaluating and anticipating the strengths and weaknesses of an opponent's attack.  Strategic selling principles are deconstructed, from Qualification to Return Business, applied to the life and death contest of the duel.


To learn how Swordsmanship Selling can lift your team's sales in the coming quarter, contact Daniel Hunter at



Tweets from Daniel Hunter @ExecSwordsman

Do you, or your team, want to sell more, and have more fun doing it?

Executive Swordsmanship, llc
Berkeley, California 94706

Phone: +1 415 3075524+1 415 3075524



Daniel Hunter, Executive Swordsman

Daniel Hunter has built, trained and managed sales teams around the world.  As an awards-winning sales pro who's carried a quota himself, Daniel has trained outside and inside sales teams for multinationals like PSINet, IBMROLM, and Memorex Telex from the salesperson's perspective.  While competing for stakeholder value, Daniel has also earned the distinction of a pioneer in historical european martial arts, both successfully competing in national and international sword combat tournaments, and training swordsmanship around the world.